奧運會形象是奧運會的精髓，也是全世界人民共同的思想和情感。奧運會形象源自視覺的，或文字的，抑或圖文并茂的要素(如一個字、一個標志、一種符號、一種設計、一條術語或是所有這些的結合體)，播散著奧運會和奧運健將們的風采與形象，承載著他們的殷切期望和遐想，是奧運會的核心品牌或信息。

    The core essence of the Olympic Games as it is found in the thoughts and emotions of people around the world. The core brand or message of the Olympic Games, stemming from elements that are either visual or verbal or both (e.g., a word, a mark, a symbol, a design, a term, or a combination of these) that communicate the identity and the image of the Olympic Games and the Olympic athletes, and that convey a set of expectations of and associations with the Olympic Games and the Olympic athletes.